Star Wars Episode I – Hasbro (1999-2000)

Star Wars Episode I – The Phantom Menace toy line, released by Hasbro from 1999 to 2000. This massive line of 3.75 Inch action figures (Each action figure included a chip that could interact with the CommTech reader), vehicles, playsets and role-playing gear was one of the most ambitious merchandising efforts in Star Wars history featuring a range of new characters, creatures, and technology from the prequel era.